Creative Ally Marketing asked a seasoned marketing director, Janet C. Harvey-Clark, her advice on targeting potential students for schools and colleges. We were privileged to work with her on many of the projects she spearheaded during her distinguished career. Now, she is willing to share her methodology with you in the article below. For almost 30 years I served as a director of marketing and communications at several colleges and universities: Peace College in Raleigh, NC; Thomas M. Cooley Law School in Lansing, MI; University of Michigan College of Engineering in Ann Arbor, MI; and Michigan State University College of Law in East Lansing, MI. One of my major responsibilities at each school was to develop and implement student recruitment marketing programs to increase enrollment in targeted markets, such as among women, African Americans, out-of-state students, and applicants with higher entrance qualifications. My marketing programs successfully increased enrollment up to 200 percent at each of these institutions. The Basic Aspects of a Successful Marketing Plan… Define Your Niche Marketing your school
Mobile-friendly donation pages have 38% more submissions because they can accessed from anywhere! Donors that setup recurring gifts donate 2X more annually compared to one-time donations. Branded campaign donation pages collect 34% more funds. 58% of people that abandon donation pages do so because of security concerns. Supporters who volunteer are 2X more likely to donate than non-volunteers. 96% of donors use their mobile phone as their primary device. 51% of web searches happen on a mobile device. Event attendees give 35% more funds when donors are recognized on a fundraising thermometer. 98% of text messages are within 90 seconds. 20% of emails are read with an average response time of 90 minutes. The average volunteers collects $612 in donations from friends, family and colleagues. Crowdfunding with pitch videos raise 4X more donations than those without a video. 31% of all online donations are made via crowdfunding and the most successful campaigns run 4-5 weeks.
What is AmazonSmile? AmazonSmile is a simple and automatic way for your charitable organization to earn money at no cost to you. When your supporters shop at smile.amazon.com, Amazon will donate a portion of the purchase price to your organization. Tens of millions of products on AmazonSmile are “Eligible for AmazonSmile donation.” Your supporters can use their same account on Amazon.com and AmazonSmile. Their shopping cart, Wish List, wedding or baby registry, and other account settings will also remain the same. All your supporters have to do is designate your organization as their preferred 501(c)(3) public charitable organization. If your organization is not registered, go to org.amazon.com to learn how to register your organization to receive donations. How much of my purchase does Amazon donate? The AmazonSmile Foundation will donate 0.5% of the purchase price from eligible AmazonSmile purchases. The purchase price is the amount paid for the item minus any rebates and excluding shipping & handling, gift-wrapping fees, taxes, or service charges. From time to time, Amazon may offer special, limited time promotions that increase the donation amount on one