Holly the Holiday Cow In-store Promotion
When the American Dairy Association of Michigan asked for a holiday promotion, we took the request to heart. Going with the Beanie Babies craze at the time, a bean bag cow was manufactured that would be given away when consumers bought two half gallons of ice cream at their local grocery store. The box was designed to deliver flat but easily pop up, allowing the employees to quickly hand out the “prizes.” The box also served as the cow’s barn, complete with a recipe on the back. All 50,000 cows were a hit with children and adults alike.