Judge Us for Yourself “U.S. News” College Ranking Campaign
Every school dreams of being in the top tier in the US News College Rankings. MSU-LAW’s goals were to from the bottom tier to the third tier by sending marketing materials to influencers, such as large law firms, U.S. judges and law school deans across the country. We created a three-part campaign aimed at commanding attention. The first mailing consisted of the over-sized, zig-zag folded brochure you see here. The second was box containing a pewter gavel nestled in green crinkled paper and stamped with the law school’s name (which was a hit!), and the final mailing was a tiny brochure, zip-zagged folded that was mailed in a translucent envelope. The result? They went up a tier!
This campaign went to nationals in the American Advertising Federation design contest after winning the state-level for its category.