Recruitment Materials Aimed at Women
MSU College of Law asked us to create recruitment materials aimed at women. We developed a direct mail campaign that featured alumnae who had successfully developed their careers. The headline was a quote by Louisa May Alcott, “You’re an extraordinary woman. How do you expect to lead an ordinary life?.” Matching posters were hung around the college and university, but were repeatedly stolen because students loved the design. It was a good problem to have!